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Thursday, July 29, 2004

How Much Would You Pay for Nothing?

I received an e-mail from a friend today who recently saw the Big Nothing exhibition in Philadelphia. He writes:
I went to the ICA's Big Nothing. I thought about buying a t-shirt, as the logo is cool, but $20 for a "big nothing" seemed a bit steep. And that's the rub on conceptualism, isn't it? What exactly are we paying for?
A good point. When it's done well, conceptualism can be powerful, thought provoking, and even fun. But it's even more fun when someone else has footed the bill.



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